Atwood Magazine is proud to be premiering the music video for “BYE,” Small Culture’s latest single (independently released September 21, 2018). The SoCal-via-Hawaii based musician, born Jerik Centeno, introduces a new phase of his artistry through a dazzling acoustic indie ballad song soaked in an ambient soundscape. Whereas his 2016 self-titled EP and 2017 standalone single “Run Away (To Me)” had an experimental indie pop/rock bent, “BYE” is sweetly somber; it encapsulates a feeling we can all relate to, no matter how much we’d rather tuck it away.